European Hotel Booking Analysis
What devices do people use to research and book hotel rooms, and how does that differ across EU markets? What's the value of a booking on each one? Where do people travel, and why? How do they prefer to pay?
A global hotel chain wanted to understand how people actually book rooms. The trends, the habits, the moments where the decision gets made. They needed digital adoption and travel habit insights to shape their room booking strategy.
I built a research piece that starts at the broadest market view and narrows down to the final transaction.
The strategy covers
- › Device and internet usage by market
- › Length, type and value of stay by device
- › Accommodation type
- › Where people travel in the EU, and why
- › What drives their accommodation choice
- › Payment platforms and methods
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